Desperately in need of some new sandals and I've fallen hard for these alaia beauties..a snip (ha) at £1,085 on net-a-porter.com. sigh. I'm currently reading Luxury Online: Styles, Systems, Strategies and the author is keen to repeatedly point out that luxury needs to move online, and that azzedine alaia is a prime example of a brand with no company website. Yet they are able to sell seriously pricey products, maintain a cult following without a website and are one of the few who I think really do produce timeless, luxurious products season after season. It'll be interesting to see if they do branch out online though and if so how it's done.
Cafe and...so much more
5 years ago