Sunday, 28 March 2010


I've been trying to decide about the packaging for my products for some time and always find it interesting to see examples where people think outside of the box (haha..) and which take into account sustainability. Interesting to see this student project posted on core77 which redesigns the coke bottle. Smart suggestions for improvement especially with the shipping and recycling side of things, and I kinda like it. Although the pammy is pretty iconic, I think it's great people are starting to rethink product packaging for really mass-consumed items like coke.

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