Thursday, 1 April 2010


Interesting to see how the fashion industry is reacting to digitisation where in my internship experience a lot of smaller brands in particular are still very old-school in the way they are managed back of house. Having seen this post on Business of Fashion it makes perfect sense for people to be capitalising on the opportunities for targeting small businesses which are popping up every season. World on a Hanger is one system offering a more 21st century production management system which brands can join easily and pay for on a monthly basis. Will be interesting to see how things like this may change the industry in the future, and perhaps give smaller brands the tools they need to survive globally as smaller brands.

World on a Hanger from Tom Riley on Vimeo.

No comments:

Post a Comment