alaia love

Desperately in need of some new sandals and I've fallen hard for these alaia beauties..a snip (ha) at £1,085 on net-a-porter.com. sigh. I'm currently reading Luxury Online: Styles, Systems, Strategies and the author is keen to repeatedly point out that luxury needs to move online, and that azzedine alaia is a prime example of a brand with no company website. Yet they are able to sell seriously pricey products, maintain a cult following without a website and are one of the few who I think really do produce timeless, luxurious products season after season. It'll be interesting to see if they do branch out online though and if so how it's done.