Earthkeepers 2.0

Just discovered the Timberland Earthkeepers 2.0 products which are a really interesting example of more sustainable shoe design in a commercial mass-production context. One of the most wearable product offerings in the "green" category that I've seen, and whilst not 100% cradle to cradle, still really interesting to see how a company with the muscle to be developing stuff like this is really doing it. And also how they're communicating it to the consumer. Seems the industry is moving in this general direction. So I'm on the right track!